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Minuteman Press of Glen Burnie
119 Roesler Rd
Glen Burnie, MD 21060
Phone: 410-590-5555
Contact Us

9:00am - 4:30pm

Minuteman Press of Glen Burnie
119 Roesler Rd
Glen Burnie, MD 21060
Phone: 410-590-5555
Contact Us

9:00am - 4:30pm

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

Welcome to Anderson Minuteman Press!

With over 25 years of commercial printing experience in Central Maryland and beyond, Anderson Minuteman Press of Glen Burnie, MD has the knowledge, tools and experience that you can rely on. We pride ourselves in providing careful, personalized service to every client.

October 10, 2016

How to Create an Email Marketing Campaign

How to Create an Email Marketing Campaign

Email marketing may seem like something only the big-wigs can afford to do (Apple, Google, eBay, you get the idea), but it can also be very successful for locally-owned businesses. Email marketing is a simple, affordable and effective way of reaching out to customers.

In fact, according to the Direct Marketing Association, the average business in 2011 made a $40 return on every $1 investment in email marketing. If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign.

1. Choose an email provider.
The first step in building an email marketing campaign for your small business is choosing an email marketing service provider to utilize. For best results, it’s better not to use an email platform such as Gmail, Hotmail or Outlook, but rather a company specifically designed to support email marketing campaigns.

Companies which provide email marketing campaign platforms will allow your business to draft and send bulk emails, create and manage your database, offer customizable email templates and even campaign management software. These type of services allow your business to continue to check back on the campaign and follow its return on investment.

2. Build an email list.
Next up: build your business’s email list of potential and current customers. Set up a database on your email platform with all of the email addresses available from clients. One easy way to add emails to the list is offering an “Email Signup” link on your company’s website, which will feed straight into your email database.

When promoting your email signup, be sure to include all expectations and benefits customers can have from following campaigns. Items such as “Exclusive offers and promotions” and “A free sample!” are great incentives for clients to see before signing up for your email list.

3. Decide on campaign objectives.
Once you have a significant email list of existing and possible clients, decide on any objectives you have for the campaign. Why are you sending the emails? What do you want them to accomplish? How do you want to demonstrate your business to subscribers?

Once you have these questions answered and outlined, and your specific goals established, you can start building your physical campaign, focusing on the specific goals. Outlining your campaign objectives beforehand gives your promotions a clean, crisp and specific purpose that’s easy for customers to see and follow.

4. Draft an email.
Now comes the fun part: drafting your email! Many email marketing campaign providers will have templates available for you to choose from for your email, but it’s important to still keep these content tips in mind:

  • Use a strong subject line. The stronger the line, the more likely people are to open the email.
  • Grab their attention. Get your readers interested with an attention-grabbing headline.
  • Remember text/image ratio. Have a good mixture of text and images to keep people’s interest.
  • Emphasize call to action. What do you want your readers to do? Tell them!
  • Personalize it. Try personalizing your emails with the recipient's name.

5. Send it out.
Finally, now comes the time to officially send out your email marketing campaign. Consider the best day of the week to send your emails, best time of the day, most responsive subject lines, how best to personalize your emails, etc. The more practice you have, the more efficient your business will become and the more income you will generate!

When it comes to marketing for your small business, consider an email marketing campaign to engage customers and drive sales. Not only will you save money, but your business will prosper and grow in effect.