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Minuteman Press of Glen Burnie
119 Roesler Rd
Glen Burnie, MD 21060
Phone: 410-590-5555
Contact Us

9:00am - 4:30pm

Minuteman Press of Glen Burnie
119 Roesler Rd
Glen Burnie, MD 21060
Phone: 410-590-5555
Contact Us

9:00am - 4:30pm

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

Welcome to Anderson Minuteman Press!

With over 25 years of commercial printing experience in Central Maryland and beyond, Anderson Minuteman Press of Glen Burnie, MD has the knowledge, tools and experience that you can rely on. We pride ourselves in providing careful, personalized service to every client.

April 6, 2020

Merging Memes into Your Marketing

If you’ve been online at all within the past five years, you’ve probably seen one of the most popular pieces of content: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical and often reference something current in popular culture. 

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

 

Identify your audience.

The first step in adding memes to your marketing strategy is deciding whether or not they have a place in your business. If your customer base isn’t adept in the internet world, adding memes into your marketing strategy may go completely over their heads and end up having a negative impact. However, if your consumer targets are internet-savvy, then your meme marketing may resonate. The last thing you want is to isolate potential customers, so be careful in considering who you want to reach in your marketing strategy.

 

Outline your goals.

Next, define what you want to achieve by using marketing memes. Maybe you want to draw more social media users to follow your business on Facebook, Twitter or Instagram. Maybe you want to attract users from social media to your website. Also, consider the type of humor you want associated with your business. If you’re trying to reach a younger generation, pick a goofier, more surreal meme. Or if you’re trying to change up your image, choose a meme aligned with your rebranding goals. 

 

Be careful with humor.

The most important thing when using memes—be careful with humor. Used correctly, humor can boost your brand and engage more customers. Used incorrectly, humor can confuse and even hurt your business. Before doing anything with memes, seriously ask yourself: Are you really that funny? Memes are often sarcastic or satirical, and produce immediate reactions—both good and bad. Comedy proves one of the best ways for consumers to let their guards down with your business, but can sometimes come off as inappropriate or insensitive.  

 

Make your own meme.

You can consider creating your own memes. First, find a funny image of an employee, product or service. Next, add text to the top and/or bottom of the image. Several online sites allow you to make memes for free, but will add their own watermark to the bottom of the image. If your business has a designer or Photoshop available, you can also make your own meme without a watermark. Meme Generator, Imgflip and Make A Meme are all websites where you can create your own memes.

 

Or go for memejacking. 

If your business doesn’t want to spend the time making your own meme, you can also try memejacking. Memejacking is when brands use previously created memes within their own marketing strategy. This often means taking a well-known image and adding your own twist on the caption. Popular images are not copyrighted, so don’t worry about grabbing an image from online and adding your own text.

Using a well-recognized meme increases your chances of grabbing viewers’ attention and is a safe use of humor. Most importantly, whether you make your own meme or jack a popular one, make sure your meme is easy to consume, relates to your audience and can be shared.

If your small business wants to get in on current marketing trends, try adding in a few memes to spice things up and show your humorous side. When used appropriately, memes add a fun new layer to your marketing strategy and help consumers relate and engage better with your brand. Give them a try, and see the impact on your marketing efforts.