This year is quickly coming to an end, and 2018 will be here before you know it, so it is a great time to improve your marketing strategy going into the new year. Although digital platforms are consuming the marketing arena, print materials should still have a place in your marketing strategy and campaigns. With the right plan and execution, print materials such as business cards and flyers can positively affect your company. You should pay close attention to the following print marketing trends so that you can enhance your business.
Catalog Mailings Are Growing
A popular print marketing trend is the influx of companies sending out catalogs to current and prospective customers. Catalogs are an effective way to connect with your audience and for them to understand your products and services. The print material also builds sales and allows people to order items easily. Focus on the design aspects of your catalog and creating a strong brand identity so people will want to hang on to it.
Focus On Packaging
When mailing print material to customers, it is critical that you focus on integrating innovative packaging. Innovative and engaging packaging will make your brand stand out from your competitors and entice your customers to see what is on the inside. Make sure the design of your packaging is cohesive with the inside content.
Tie-In Digital Content
With any marketing strategy, it is critical that your business utilizes print and digital marketing tactics. When you design print material, make sure to include your website and social media channels. It is effective to have a reader go to your website to complete an action like accessing a coupon code. Including your digital platforms allows for potential customers to learn more about your brand and possibly invest in your company.
For High-Quality Printing, Mailing, and Design at a Competitive Price, Trust Anderson Minuteman Press!
Anderson Minuteman Press has been providing printing products and services of the highest quality at a good price to businesses in the Baltimore/Washington area for over two decades. We listen to you and your needs in order to help you come up with solutions that can assist in achieving your goals. Our company is dedicated to exceeding your expectations through providing honest advice, innovative solutions, and friendly customer service. Give us a call today at (410) 590-5555 to find out how we can help your business thrive. You can also request an estimate by using our online contact form here. Follow our blog for more information and tips and check us out on Facebook, Twitter, Google+, LinkedIn, and Pinterest!