Today, most business marketing strategies consist mostly, if not entirely of, digital tactics such as social media and email. Although, you should not dismiss print materials, such as brochures and fliers, as being ineffective and outdated. In many cases, print materials can enhance a company’s brand awareness and overall marketing strategies just as much as digital tactics. When working on a marketing strategy or campaign, discover how print materials can improve your overall strategy to reach your goals.
One of the most effective print marketing strategies is direct mail marketing with the United States Postal Service reporting that 79 percent of consumers read advertising mail. According to the Direct Marketing Association, direct mail marketing is seven times more effective than all digital tactics combined. So, with a direct mail marketing strategy, you at least enhance your brand awareness which will lead to possible sales. You have the opportunity to send a variety of direct mail pieces, such as brochures and postcards, to current or potential customers.
One of the best ways to make a positive impression on potential customers is with a face to face interaction. Whenever you are meeting with potential or even current customers, it is critical to have business cards on hand. A business card is an effective way to increase brand awareness, plus it is a printed material someone can keep with them. It is important to put effort into creating an engaging business card because it is likely that this will be one of the first impressions someone will have of your company.
Creating a poster or a banner is a great way to advertise for a specific event and can generate a huge amount of foot traffic. A high-quality banner will enhance your brand awareness and grab people’s attention.
For High-Quality Printing, Mailing, and Design at a Competitive Price, Trust Anderson Minuteman Press!
Anderson Minuteman Press has been providing printing products and services of the highest quality at a good price to businesses in the Baltimore/Washington area for over two decades. We listen to you and your needs in order to help you come up with solutions that can assist in achieving your goals. Our company is dedicated to exceeding your expectations through providing honest advice, innovative solutions, and friendly customer service. Give us a call today at (410) 590-5555 to find out how we can help your business thrive. You can also request an estimate by using our online contact form here. Follow our blog for more information and tips and check us out on Facebook, Twitter, Google+, LinkedIn, and Pinterest!