Although online advertising tactics are heavily used during marketing campaigns, traditional methods can still be extremely effective. One of the best ways to reach your target audience during a campaign is direct mail marketing. You can send current and potential customers brochures or catalogs promoting your company. Direct mail marketing is an effective way to promote a new product or a company-wide sale. There are several reasons to take advantage of direct mail marketing during your advertising campaign.
A direct mail campaign can be designed for loyal customers to potential ones. Any business can purchase mailing lists of potential customers through a distributor and target a specific demographic. For example, a woman’s clothing store owner can order a list of people who order lingerie in their market. The owner now can prepare a direct mail campaign targeting these people who will hopefully shop at their store. A direct mail campaign only targets people who have buying habits that align with the specific campaign.
Advancements in technology have made it possible for companies to address people by name in their direct mail campaigns. This is an effective tactic because it makes the person receiving the brochure or sales letter feel like the owner of the company is speaking directly to them. Having a specific person’s name on a direct mail component, makes it more likely for them to read it and hopefully make a purchase.
Easy To Measure
In addition to direct mail being an effective part of a marketing campaign, it is also easy to measure its success. After customers receive a specific direct mail piece, you just need to count the numbers of responses to that piece. Measuring the success of a coupon in a direct mailing piece is easy as well. All you have to do is count the number of coupons that were redeemed at all of your stores.
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