For many companies, direct marketing is critical to their overall marketing plans because it connects directly with consumers and it helps drive sales. One of the most effective direct marketing tactics are catalogs which contain a variety of items and services a company sells. When someone receives a catalog in the mail, they have the potential to keep it for an extended period of time. You need to put time and effort into designing your company catalogs in order to ensure they are engaging and informative to all of your consumers.
When it comes to designing an effective catalog, brand identity is critical because a consumer should immediately know the company of the catalog. Established, big brands such as Sears and Victoria’s Secret, have the privilege of being easy to identify. Small businesses have a more a difficult time building a brand identity. Your catalog is a great place to start. Make sure your company name and logo is clearly visible on the front of the catalog. Your logo or graphic needs to synonymous with your brand and company.
Simple To Read Copy
When someone reads your catalog, it needs to be easy to read so they can process all of the information quickly. A consumer needs to find all of the information to order an item easily, or you will lose a sale. Your copy needs to be informative but engaging at the same time. No one wants to read a boring, dry catalog that offers nothing different compared to other catalogs in a similar category.
You need to integrate your social media platform and your website when creating your catalog. In the digital world, many people shop online and use the internet to interact with their favorite brands. So, in your company print catalog, you need to include a website where consumers can access your catalog digitally as well order items online. Don’t forget to include your social media platforms to consumers can stay connected with your brand.
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